Alec Cummings | Design & Motion



VMWare asked us to make twelve 30 second videos to help illustrate the power of their Software Defined Data Center from the perspective of different roles within a company. They gave us the freedom to keep our designs and animations very abstract, which gave the final product a certain elegance that you won't find in a lot of tech videos

Shown are a couple of my favorite of the 12 videos, some still frames, as well as all 12 animations thrown together with transitions without any footage.

Produced by First Person Inc
ECD: Marcello Grande
CD: Nathan Hackett
AD: Alec Cummings, Nathan Campbell
Animators: Pigle Chung, Janelle Falcone, KK Lin, Alec Cummings, Nathan Campbell
Editor: Jessica Schorer