Alec Cummings | Design & Motion
Alec Cummings | Motion Design in San Francisco



VMWare asked us to make twelve 30 second videos to help illustrate the power of their Software Defined Data Center from the perspective of different roles within a company. They gave us the freedom to keep our designs and animations very abstract, which gave the final product a certain elegance that you won't find in a lot of tech videos

Shown are a couple of my favorite of the 12 videos, some still frames, as well as all 12 animations thrown together with transitions without any footage.

Produced by First Person Inc
ECD: Marcello Grande
CD: Nathan Hackett
AD: Alec Cummings, Nathan Campbell
Animators: Pigle Chung, Janelle Falcone, KK Lin, Alec Cummings, Nathan Campbell
Editor: Jessica Schorer