Hippie Modernism

Hippie Modernism - The Struggle for Utopia

To celebrate the 50th anniversary of the Summer of Love, the UC Berkeley Art Museum and Pacific Film Archive is bringing the spirit of the ’60s into the tech age. 

Working with the motion department at Goody Silverstein & Partners, I was able to brush up my 3D modelling, animation, and compositing chops with this fun piece for the UC Berkeley Art Museum. This video was released along side a colorful exhibit and a cool augmented reality app that allows you to place the hearts you see in the video in the air around you with a little message.

Due to GS&P's esteem in the ad world, the campaign was featured on a few popular creative publications, including Adweek and Creativity-Online.

Below you'll find a bit of the compositing process. It's always fun trying to get 3D stuff to look good in real world environments.