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First Person was asked to help push Citrix's flat branded graphics further for their annual Synergy Conference in 2014. A new CMO had recently been hired and he wanted us to help show the company an updated version of where their brand imagery could go. The images here are a collection of style frames and the final look. I was tasked with working out a new iconographic language.
Produced by First Person Inc.
PM: Maria Henriksen
ECD: Marcello Grande
CD: John Sadler
ADs: Carlos Tsoi, Alec Cummings
Editor: Jessica Schorer